8 Important Questions Your Social Media Marketing Strategy Must AnswerSocial media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey.
But as the social media landscape continues to evolve, competition for audience attention is stiff. In fact, 40% of marketers say social media marketing has become more difficult for them in the last year, according to Social Media Examiner’s 2016 Industry Report. As a result, many brands and marketers feel their social media marketing strategy needs to incorporate a little bit of everything to compete.
However, adding more channels and tactics to your strategy isn’t sustainable, let alone the key to getting the growth, engagement and ROI you’re looking for. The real key is crafting a social media marketing strategy that strikes a balance between your audience’s needs and your brand’s unique business goals.